Home Board Game News Asmodee Group acquires publisher Plan B Games

Asmodee Group acquires publisher Plan B Games


Like Pac-Man chomping across the screen, board game conglomerate Asmodee has added another game publisher to its ever-growing portfolio. This time the industry giant has gobbled up Plan B Games.

Founded in 2016 by Sophie Gravel, Plan B Games consists of four different imprints: Next Move, Plan B Games, Pretzel Games, and Eggertspiele. Plan B’s most popular game is easily the award-winning tile-laying game Azul, which has sold over two million copies worldwide and is available in 35 languages. It’s also spawned two offshoots in Azul: Summer Pavilion and Azul Stained Glass of Sintra. Other notable games from Plan B’s stable include Century Spice Road, Junk Art from Pretzel Games, and Era: Medieval Age and Great Western Trail from Eggertspiele.

“I am delighted to see the Plan B Games family become part of the great Asmodee team,” said founder Sophie Gravel. “Their tremendous network will offer our collections a broader distribution base as well as a bigger community of players worldwide. We will continue to strive to publish games with the same care and attention to detail that has always been our driving force. Our goal remains the same: to offer unforgettable playing experiences, both through the depth of our gameplay and premium-quality materials.”

Stéphane Carville, CEO of the Asmodee Group, added: “The Plan B group has demonstrated, year after year, its creativity and sense of aesthetics in creating highly successful games such as Azul, which will naturally find its place among our pillar brands alongside the likes of Catan and Ticket to Ride. We are very pleased that Sophie Gravel and her teams, with whom we have developed a close partnership through the years, will be joining our group and participating in the development of our games catalogue.”

What this means for Plan B games in the future remains to be seen. I’m guessing they will still continue to put out games as normal for the time being as has happened with other acquisitions, but time will tell on this one.

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