The publisher of the party game Cards Against Humanity is apparently considering selling the company. According to Bloomberg News, the Chicago-based publisher is working with an adviser, Moelis & Co. to explore a potential sale of the company. The company is reported to be seeking a valuation of $500 million and generates between $40 million to $50 million a year in sales of its game.
Cards Against Humanity rocketed to popularity a decade ago after successfully funding their 2010 Kickstarter. While the game attracted a lot of players and fans, its popularity has definitely waned in recent years. However, it still ranks number 61 in Amazon’s Best Sellers in Toys & Games.
The publisher had a bit of a rough year in 2020, with co-founder Max Temkin leaving the company after allegations that he created a toxic work environment with a racist and sexist culture. The company also sold off its Chicago Board Game Cafe to the chain Snakes & Lattes.